Pitball to visit remote Alaskan Walmart
Pitball is best known for his songs about Miami and other tropical destinations, but soon he will be travelling far away from the sun and heat to which he has become accustomed. As part of a joint marketing campaign by Walmart and Sheets Energy Strips, Pitbull will be travelling to the remote Alaskan community of Kodiak, to give a performance at the local Walmart store. During his visit, he will hang out with employees and spend time in the community. At this time details are still being arranged, and its unknown whether or not the trip will last one or two days.
The decision to go to Kodiak was made through a Facebook contest, in which the town which had the largest number of “likes” on their local Walmart Facebook page would get the Pitbull concert. In total, more than 70,000 likes were made, mostly from outsiders who thought it would be funny to send Pitbull to one of the most remote parts of the country. The town of just 6,000 residents is nonetheless thrilled to be hosting the international artist.
When Pitbull was informed that the town may have got the most likes as a sort of “prank” on Pitbull, he responded by saying that he is thrilled to be visiting the town and that he is willing to go anywhere in the world for his fans.
While the pranksters may have thought that they were undermining the marketing campaign devised by Walmart, they were actually giving it quite a boost. Due to the unlikely outcome, the story is now getting a substantial amount of media attention, and is quite a success for the company.
At this time, the dates for the Pitbull visit and performance are unknown.